A2P 10DLC - Text Messaging Brand and Campaign Registry Requirements for U.S. Texting

For U.S. users, you might see this notification about the recent change of Carrier (T-mobile, AT&T, Verizon etc.) regulations on 2-way SMS communications. It's new standards to combat fraud and SMS deliverability. Messages not compliant with the new standard may be filtered by mobile carriers.

A2P 10DLC (Application-to-Person type messaging sent via standard 10-digit long code phone numbers) refers to a system in the United States that allows businesses to send text messages between phone numbers. There is a new set of regulations to make sure that information passed between numbers is secure.

Businesses with A2P 10DLC messages will be required to register. But don’t worry, we’ve built the registration process in MoeGo so you can register your business easily to ensure you are compliant and your customers receive all messages.

Starting January 25, 2023, there is a $20 one-time fee that A2P 10DLC will be charging. (This fee is subject to change according to the carrier, learn more). If you register before January 25, 2023, this fee will be $6.

There is also a monthly reoccuring fee of $1.50/month after your initial registration but MoeGo will cover this.

Am I required to take action now?

If you don’t see this notification in your MoeGo system, it means there is no action needed for now. You will be notified in MoeGo if you are required to take action. Don't know if you are required to take action now? Check your account center > business line, you can access here.

Please be aware, the vendor will be pausing registration starting January 26, 2023, to the second week of February. If you do not register before January 25th, there will be a delay in registration until later in February.

How do I register? See guide below 👇

How do I register?

MoeGo has simplified the registration process for you, it is recommended to do the registration through the Web version.

(1) Click Register now on the [Action required] notification that will show on your calendar if you need to register your business. This will take you to the account page and guide you to the business line section;

(2) Click on Register to fill in the registration form. Business line section in your account dashboard will show you the business numbers and phone services you have within your subscription plan;

(3) Fill out the A2P 10DLC Registration form. We recommend you use this EIN lookup service. In the lookup, enter your EIN / TAX ID to locate the business listing, then enter the information this form asks for exactly as it appears in the listing;

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Note: If your Tax ID (EIN) does not exactly match your business name listed on your registration, it may not be approved. It should appear exactly as it does on your taxes documents which could include an LLC or Inc. at the end of your legal business name. If there’s a discrepancy in the information you provide, a manual review may be required for Secondary Vetting. This can take up to 7 days. You will be responsible for additional cost due to wrong information provided.

(4) After submitting the registration form, the request will be reported to the vendor (Twillio) and there will be 3-4 business days for review. During the review, your business number can be used as usual.

You will see a notification if registration fails, please click See Details and correct the information that you provide.

FAQ

I don’t have an EIN/TaxID, how could I register?

Our vendor doesn’t provide registration for non EIN /TaxID cases yet. Unfortunately, you will have to pay the $20 fee for a2p registration process.

My a2p registration keeps failing, how can I get it verified?

Please make sure you have your SS-4 form(or any format of file registration or confirmed by IRS) onhand while filling in the registration form, or you can contact our support to provide the file, we can register on behalf of you before 01.24, 2023.

How do I avoid the increase in fee?

You will need to register HERE, before January 25, 2023 or you will have to pay the increased price of $20 (compared to $6).

Do I have to pay the monthly fee?

No, MoeGo will pay the monthly recurring fee. You are only responsible for the registration fee.

What happens if I register between January 26th and the second week of February?

Starting from January 26, 2023, the a2p registration process will be paused for 1.5w, Twilio update the registration form to meet new vetting requirements, the ETA would be in the 2nd week of Feb. The process will continue after this is complete.

Why now?

A2P 10DLC Requirements for U.S. Texting

MoeGo offers every business with a unique phone number as your MoeGo number. The MoeGo number allows you to send business text messages to your customers. Messages like this are regulated and require to be registered. For businesses in the U.S., MoeGo has done all the registrations last year.

However, on Sep 28th, 2022, TCR launched an updated version of registration requirements. Businesses that don’t meet the new requirements and all new businesses upgraded after Sep 28th will need to submit this registration.

This is the regulation for all software providers who provide A2P 10DLC message services. The numbers that don’t comply the regulations will experience message being filtered or blocked by carrier, and penalties of increasing message fees.

But don’t worry! MoeGo has been working closely with the vendor, and have developed the registration process within the software so you can register it easily.

What is A2P 10DLC?

These new registration requirements are referred to as “A2P 10DLC” because they relate to Application-to-Person (A2P) type messaging sent via standard 10-digit long code (10DLC) phone numbers.

This is relevant for all businesses in MoeGo that will send SMS messages to numbers in the U.S.

Businesses outside the U.S. won’t be affected.

What is the TCR (The Campaign Registry)?

The Campaign Registry is a central hub for registering A2P 10DLC messaging brands and campaigns. They will verify your business, so your messages don’t get filtered by carriers. They are a conduit between your business and mobile carriers.

MoeGo will be your single point of contact to register your businesses. You do not need to be in contact with the TCR directly.

What happens if I don’t register?

Your message traffic may be subject to heavier carrier filtering - which means your customers might have issues receiving reminders, auto messages, 2-way messages, and mass text.

And since all messages sent through unregistered businesses will incur increased per-message carrier fees, the SMS amount included in your subscription may be reduced by half if registration is not completed within 1 month after you receive the [action required] notification in the account.

At a future date, unregistered text messaging in the U.S. via 10-digit long code numbers may not be supported at all.