MoeGo Insights - Report Metric Definition

To provide clear and actionable insights, we're excited to introduce the newly revamped Report with easier navigation, enriched metrics, and customizable displays.

To learn more about the enhancements and new functionalities in the Report Feature, please visit MoeGo Report - Transition To Revamped Report.

By clearly defining each metric, you can uncover valuable insights that can drive growth and efficiency. Let's get started now:

MoeGo Insights - Revamped Dashboard with Comprehensive Overview

💡This page highlights advanced reporting features and explains the essential metrics available in the Overview section, helping you make informed, data-driven decisions to enhance your business’s performance. The Revamped Dashboard is a powerful tool to help you monitor and improve your operations. We have extended the existing report module

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MoeGo Insights - Revamped Dashboard With Ultimate View

💡In addition to the Overview Dashboard, the Insights section includes a suite of advanced dashboards—Sales, Clients & Pets, Staff, and Operation—available exclusively for Ultimate Plan✨ users. Sales Dashboard Track sales and revenue over time to assess financial health and profitability! Sales Overview * Visualize expectations: Projected sales vs Net sales

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MoeGo Insights - Finance Report

All finance reports display data based on the payment transaction date—that is, the date the payment was processed, not when the service was performed. ⚠️ Note: The payment date may not align with the sales date of an appointment, especially if payments are processed at a different time than when

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MoeGo Insights - Sales Report

All sales reports are based on the sales date, except for the “Daily Sales Report,” which reflects data based on the checkout date. 📌 For Boarding & Daycare, sales are split by each day the pet stayed. 📌For Grooming, sales are based on the appointment date. For example, if a pet stays

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MoeGo Insights - Appointments Report

These reports focus on appointment-based sales only and exclude product, package, and membership sales. Reports reflect data based on the appointment date. Grooming Appointment Summary Report Overview of grooming appointment data by source, status, payment, and more. MetricDefinitionFormulaTotal AppointmentsAll appointments created, including cancelled and no-show appointments.Total client/pet servicedTotal

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MoeGo Insights - Employee Report

All employee reports display data based on the appointment date/sales date. Staff performance report Summary view to understand sales contribution, customer satisfaction, and utilization of each staff member. MetricDefinitionAverage earnings per staffAverage net sale per staff per day.Average Earnings per Staff = Total Net Sales / (Number of Staff * Working

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MoeGo Insight - Client Insight Report

Client & pet summary MetricDefinitionProspect clientsHave a profile created but no appointment history within the selected time rangeFirst-time client/petsHave 1 upcoming or 1 finished appointment within the selected time range.Returning client/petsHave more than 1 finished appointment within the selected time range.Second-time Client/petsHave 1 finished appointment before

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💡 Frequently Asked Questions

Q: Why is the sales number in  “Total Collected” on the Dashboard different from the “Total Collected” in the Payment Summary Report in the same period?

The Dashboard is based on the appointment date, whereas the Payment Summary Report is based on the transaction date. This can cause a discrepancy between the two totals.

Q: Which sales metrics I can refer to when I need to exclude taxes and tips?

Gross Sales and Net Sales do not include taxes and tips.

Q: Where to check Boarding and Daycare data?

At the moment, you can refer to the sales overview and sales breakdown to review data on Boarding and Daycare services.

Q: Why the “Total Appointments” metric is higher than their “Total Bookings”?

Total Appointments includes all appointment statuses, whereas Total Bookings only includes completed appointments, excluding canceled and no-show statuses. Therefore, Total Appointments are usually higher than Total Bookings.

Q: Are the number of pets from "average earning per pet" the same as the total pets serviced?

No. The total pets serviced refers to the number of pets that all staff have serviced during the period. There could be duplicated pets in this number as one pet can be served more than once in the selected time range.

But the number of pets in "average earning per pet" is de-duplicated, meaning each pet is unique. So the pet number can be potentially less than the "total pets serviced".

The MoeGo support team is available 24/7 online to help if you have any questions!