Client & pet summary
| Metric | Definition |
| Prospect clients | Have a profile created but no appointment history within the selected time range |
| First-time client/pets | Have 1 upcoming or 1 finished appointment within the selected time range. |
| Returning client/pets | Have more than 1 finished appointment within the selected time range. |
| Second-time Client/pets | Have 1 finished appointment before the start time of the selected time period. |
| Client on Recurring Schedule | Client scheduled with repeat appointments series. |
| Rebooked clients | Clients who had at least one completed appointment during the selected period and at least one future (non-canceled) appointment scheduled after that period. |
| Average Review Score | The average review scores received for the group of clients. |