Google Analytics Integration Guide

The Google Analytics integration in MoeGo allows business owners to track and analyze traffic and client behavior on the MoeGo booking page.

By integrating Google Analytics, you can gather a variety of insights to help understand how clients interact with online bookings. It provides grooming businesses with detailed insights into user engagement on the online booking page, focusing on conversion tracking. This integration reveals customer interactions, booking patterns, and potential barriers in the booking flow.

Key Benefits

  • Improved Booking Completion: Identify where potential clients drop off in the booking process. This information is invaluable for refining the booking flow, leading to higher booking completion rates and increased revenue.
  • Seasonal and Trend Insights: Analyze booking trends by season, day, or time, helping with staff scheduling, promotions, and product inventory management.
  • Informed Business Decisions: Google Analytics' conversion data supports data-driven decision-making, from promotional offers to page layout improvements, optimizing the client booking experience.

Settings

Learn how to explore your online booking conversion by setting up Google Analytics integration.

Step 1: Get your MEASUREMENT ID from Google Analytics

GA4 for example:

Create a new property for MoeGo online booking(or you can add booking.moego.pet to your existing data stream domain configuration)

  1. Create property
  2. Create data stream (web, booking.moego.pet as domain)
  3. Copy MEASUREMENT ID
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Step 2: Config it into MoeGo online booking settings

Paste your MEASUREMENT ID into the Online booking settings:

Step 3: Set up your report

You can explore and set up analytics reports based on data collected by your GA ID. It might take 1 to 2 days before the data show up in your GA report.

(Please note Google Analytics might not track traffic data correctly with embedded iframe. Please let your clients book through the MoeGo online booking page directly.)

Let’s take funnel report by page path for example.

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Page path for key steps in booking flow:
Start booking - /ol/book
Select service - /ol/service/choose
Select groomer - /ol/groomer/choose
Select time - /ol/time
Submit booking - /ol/appointment/submitted
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The MoeGo team is always here 24/7 if you have any further questions.