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During the beta phase, access is limited to selected users with specific use cases. If you’d like to learn more or request participation, please reach out to your Account Manager.

Google Ads is one of the most popular advertising tools for pet care businesses. Many pet service providers run paid campaigns but struggle to connect ad results with actual bookings. MoeGo makes it even more powerful by integrating Google Ads directly into your workflow.

With this integration, you can:

  • Connect your Google Ads account to MoeGo in just a few clicks.
  • Track ad performance metrics—such as impressions, clicks, leads, and conversions—directly in your Leads Dashboard.
  • Attribute bookings and revenue back to ads using Google’s Click Identifier (GCLID). This means you can finally measure which ads drive real appointments and sales.

Who Can Use This Feature?

  • Currently available only for Leads Management beta users.
  • Designed for businesses actively running Google Ads campaigns.

💡 Note: Google Ads Integration and its reporting are part of the Leads Management feature. Learn more here:

MoeGo Leads Management (Beta)
💡During the beta phase, access to the Leads Management is limited to selected users based on specific use cases. For more details or to request participation, please reach out to your Account Manager. The Leads Management feature empowers pet service businesses to efficiently capture, organize, and convert potential customers through
MoeGoMoeGo

How It Works

Integration Setup

  • Go to Settings > Integrations > Google Ads
  • Follow the steps to connect your Google Ads account.
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Reporting Access

  • Once connected, go to Insights > Dashboard > Leads
  • Here, you’ll find ad performance metrics displayed alongside booking funnel data.
  • Metrics include: impressions, clicks, leads, conversions, and revenue.
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Data is updated with a 2-day delay.
MetricDescriptionNoteData Source
ImpressionsTotal times your Google Ads were shown to usersGoogle
ClicksNumber of times users clicked your adsGoogle
LeadsProspects who entered MeoGo online booking
This is consistent with prospect in MoeGo: has 0 appointment and was created from abandoned bookings, intake forms, calls, or messages		MoeGo
ClientsNumber of customers that make an appointmentLeads that completed a first paid booking or purchase.
Note: Client who canceled the appointment remain as "Client", not reverting as Leads.		MoeGo
AppointmentsExpected service bookings attributed to the ad campaign
Tied to expected first-order revenue		The number of new client bookings, linked to first-order revenue.MoeGo
First order valueCombined expected revenue generated by those clients’ very first transactionsKnown as "Landing revenue". Expect sales (non-cancelled) for fist booking：Total expected refers to the amount that should be received for all invoices, after applying discounts and other deductions. This amount includes tips and taxes.
MoeGo
First order value ROIFirst-order expected revenue / Spend on Google AdsMoeGo
LTV RevenueCombined expected revenue generated by those clients’ all transactionsThe accumulated expected salesMoeGo
LTV ROILTV expected revenue / Spend on Google AdsMoeGo
Amount spentAmount spent on this campaignGoogle
Conversion RateLeads / clicks × 100%MoeGo
CPAAd spend / number of clientsCost Per Conversion, Also known as Cost per Acquisition. MoeGo
CPCAd spend / clicksCost per clickGoogle
CPL Ad spend / leadsCost per LeadMoeGo

FAQ

Q: What plan is this feature available on?
A: Once generally available, Google Ads Integration will be included in the Ultimate Plan.

Q: Is this feature available to everyone?
A: Not yet. Since Leads Management is in Closed Beta, Google Ads Integration is also limited to beta users.

Q: What’s the difference between Google Ads Integration and Google Ads Reporting?
A: Integration is the setup step (connecting your account). Reporting becomes available only after integration is completed.